Strategy Is A Verb: Reclaiming Brand Strategy as a Business Discipline of Choice, Action, and Consequence

Strategy is a Verb is a provocative exploration of modern brand strategy, creativity, leadership and business thinking from one of the most respected voices in brand strategy. Structured around 58 verbs, from Imagine and Disobey to Struggle and Unlearn, Martin Weigel argues that strategy is not a process or a template - but a discipline of action, judgement, imagination, and consequence.Inside you’ll discover:Why great strategy demands creativity and convictionHow brands lose meaning when process replaces imaginationWhat separates transformative thinking from incremental thinkingWhy ambition matters more than optimisationHow to build brands and organisations people care aboutDrawing on nearly four decades in strategy, including fourteen years as Chief Strategy Officer at the world-renowned advertising agency Wieden+Kennedy, Martin Weigel brings hard-won frontline experience from New York, São Paulo, Amsterdam and London. He offers a sharper, more human and more ambitious way of thinking about business, brands and change. Read more